Creative Thinking.
& AI.
Not a seminar about creativity. A hands-on session that shows you, live, how your brain defaults to the easiest pattern it can find, and how AI does the exact same thing at scale. You leave with your own written rule for when AI expands your thinking and when it has to stay out of the room entirely.
What you
actually walk away with.
Not a certificate for sitting through slides. A tested, personal answer to which parts of your creative process are worth speeding up with AI, and which ones quietly lose their value the moment you hand them over.
For you, as an individual
- A working method for catching your own first, most obvious idea and treating it as a starting point instead of a finish line.
- A personal decision rule for when AI belongs in a creative task and when to keep it out entirely, tested live, not just described.
- A recombination method, quantity first, forced connections, that you keep using on real problems long after the session ends.
- A certificate of completion, and a sharper eye for the exact moment your own brain starts inventing a pattern that isn't there.
For your team
- A team that has felt its own confirmation bias and pattern-matching happen in the room, not just heard the theory.
- A shared language for where AI expands the team's thinking and where it quietly flattens everyone toward the same expected answer.
- A practical exercise the team can run again on its own, on a real problem, without a facilitator in the room.
- Fewer ideas that all sound like the same model wrote them, because the team has practiced catching that.
Your brain and the
model share a shortcut.
Pattern recognition is the fastest thing your brain does, which is exactly why it's so easy to fool. AI runs on the same instinct at industrial scale, handing you the single most statistically expected answer, instantly. Left unchecked, the two shortcuts stack.
Science Advances, 2024. Doshi & Hauser found generative AI raises individual creativity but lowers collective diversity: work made with AI converges toward the same output.
CHI 2025, Microsoft & Carnegie Mellon. Across 319 knowledge workers and 936 real use cases, higher trust in AI tracked with less critical thinking, unless people knew how to inspect and steer it.
World Economic Forum, 2025. The Future of Jobs Report 2025 ranks creative thinking among the four most in-demand core skills through 2030, precisely the skill this session is built to protect.
Four movements.
One session.
See the trap
Live exercises in pattern-seeking bias, the same instinct that makes you see a face in an electrical socket. Watch your own brain do it in real time, then learn why the shortcut exists in the first place.
Break the first answer
The first idea your brain hands you is the path of least resistance, not the best one. Reframing exercises train you to treat it as a starting point, not a finish line.
Throw a bigger net
Real creativity is recombination, not generation from nothing. A quantity-first ideation sprint and a forced-connection exercise show what happens when you stop filtering too early.
Decide where AI belongs
Use AI to expand the net and argue the other side, never to make the final call. Leave with your own written rule for exactly where that line sits in your work.
One real task, not homework. In the 3-session virtual format, you bring one real idea or problem back to the next session, so the method gets tested on your actual work, not a hypothetical.
"The trap is universal, the material is yours."
Every exercise runs on a real challenge from your own work or industry, not a generic case study, so what you catch your brain doing is something you'll recognize again next week.
One story.
Two ways to run it.
Same four movements, same exercises, in whichever shape fits how your team actually works: one focused day together, or three shorter sessions spread out enough to test the method on something real in between.
◉ Pick one of the two options below
In-Person
1 Day
All four movements in one continuous, mostly screen-free day. Sticky notes, real paper, real arguments in the room. Best when your team can be together for a full day.
Virtual Recommended for teams
3 × 2.5 Hours
The same four movements, spread across three shorter online sessions with a real task carried between each one. The gap is the point: it's where the method gets tested on your actual work instead of staying a nice idea from the session.
Every format ends with a certificate of completion and your own written AI decision rule to take back to your team.
Next open enrollment session: Critical Thinking 101
A related 90-minute interactive crash course via Zoom, hosted through Future Skills Academy. Suggested price €55. A shorter, standalone companion session in the same spirit as this program.
Register on Luma ↗Built for anyone
whose ideas sound the same.
Innovation, marketing, product, R&D and strategy teams who create for a living, plus anyone leading a team through the everyday pressure to just ask AI first. Sector-neutral, mid-level, delivered anywhere your team meets.
Designed and
led by me.
I built this session from my own creativity keynote, pairing the neuroscience of pattern recognition with the practical facilitation I've run in rooms across 25+ countries for clients including Under Armour, ING, Bosch, Philips and SAP.
Before you
reach out.
Is this only for designers or marketers?
No. Apophenia and the path-of-least-resistance shortcut affect every brain, not just creative-title ones. Anyone who has to come up with something new, a strategy, a pitch, a product idea, a fix, gets the same benefit.
Do we need to already be using AI tools?
No. The session assumes some familiarity with AI in daily work but doesn't teach specific tools. It focuses on the judgment call underneath: when AI's fast answer genuinely helps and when it quietly replaces thinking you should be doing yourself.
What's the difference between the two formats?
The exercises are identical, the pacing changes. The in-person day runs all four movements back to back in one room. The virtual format spreads the same four movements across three 2.5-hour sessions, with a real task carried between sessions so the method gets tested on actual work, not just discussed.
How is this different from The Difference: CX & AI?
The Difference: CX & AI builds a customer experience and AI strategy for a specific team and industry. This session is shorter, sector-neutral and focused entirely on the creative thinking process itself: how your brain defaults to easy patterns and how to work around that, with or without AI in the room. Many teams run this session first and the CX & AI program later.
What does someone actually walk away with?
A written personal AI decision rule, a recombination method they keep using and a certificate of completion. Teams also leave with a shared vocabulary for catching the pattern-matching shortcut in each other's work, not just their own.